Metrics Analysis + Planning

Integrated Google Analytics + Google Search Console

Compiled Metrics and analyze data

SEO Audit

Performed an SEO Audit following current trends set by Google.

Compiled a list of tasks needed following the strategy based on the analysis. These tasks go hand with our strategy to accomplish PDI's marketing goals set by the company.

Selected and established marketing strategy leading to developing the WordPress website

Implementation

Currently implementing digital marketing strategy

Includes revamping the website to lead users to a featured product and improve bounce rates

Wireframing to determine content layout for appropriate call to actions